Read our advice on how to improve your presentation
Have you ever wondered why your ad should also include a presentation? Are you thinking: “Potential customers have my contact information, so they will contact me, if they are interested?” It is not that simple!
Following the rapid development of the internet most of the users are now aware of how important it is to have their own introduction website. For that reason, EquiGaia has offered its users to present their equestrian business and allow their potential buyers to be more comfortable when contacting them. You have to realize that there are many people who find it difficult to dial a number or write an inquiry when they do not know anything about the person on the other side.
Imagine that you are the buyer. You have to choose between two companies offering a service you need. The first company did not put a lot of effort into their presentation, the information is scarce and there is not a word about their experience. However, the second company described their business in great detail, described their experience and added photo material. Would it be difficult for you to choose?
A photo makes your presentation of the business even more appealing for the buyer
Who needs a presentation then? The answer is: everyone engaged in equestrian activities.
Large horse breeders and equestrian centers
Large horse breeders, trainers and equestrian centers are all aware of the power of the internet and of a good website, but our aim is to make things easier for your potential buyers or users of your services. Let them read all the nice things about you, your horses, success and victories right next to your ad. There is a big story behind every breeder or center, share it with your buyers!
Write about your victories and accomplishments in a presentation and share your story with potential buyers. Let them get to know you before contacting you. It will be a lot easier to start a conversation.
Smaller breeders, clubs and associations
Even if you own a smaller center or stable or you are an individual who only occasionally has a horse for sale, we are convinced you can tell a lot about yourself. Highlight the fact that you have a small business and that you put your free time into caring for these magnificent animals. There are a lot of people who prefer buying from private, smaller stables, so put in a good word for yourself.
Many people prefer buying from private, smaller stables. Highlight the homelike atmosphere and let the smallness be your advantage.
Equestrian services
Do you own a company that provides equestrian services? Are you an artist, a veterinarian or do you provide horse transportation? And if you offer horse boarding, it is an opportunity you must not miss! Everyone who loves their horses wants to provide them with the best service possible. But how can the visitor of a website know you are a trustworthy person with experience, quality services and someone that shares their love of horses? Let them read your presentation and become their first choice!
A presentation enables the visitor of a website to realize you are a trustworthy person with experience and quality services as well as a person that shares their love of horses
Let us show you how to write a good presentation
- Do you already have a logo for your company, association or center? A logo is a trademark and people memorize pictures better than words. That is why you should add it to your presentation and it will also appear next to all your ads. In this way, you will enable users to immediately recognize to which breeder, center or company the ad belongs to. If you do not have a logo yet, rethink the importance of it as creating one usually isn’t very expensive.
Logotype is a trademark that people quickly remember. Let them recognize you by a beautifully designed logo.
- Have you ever made your own video presentation? Now is the right time to show your horses for sale - in movement or even at a competition - your infrastructure and the smiles of your employees. On the other hand, if you provide a service, your video presentation will be a great move towards increasing your business success. Simply attach a video to your presentation and we ensure you it will be a success.
- Let us also say a few words about the text. Every good presentation includes: a brief presentation of the company or individual, e.g. who you are, your location, what you strive for, what type of horses you sell, what kind of services you provide and what makes you different from your competition. You might also add a personal touch to the description, invite your potential buyers to visit you and enable them to get to know you. Mouth to mouth publicity is still one of the most effective ways of selling, so make sure people remember you.
A personalized description and attractive photos can help you outrun your competition.
- Add photos! As already mentioned, people like photos, they remember them and it is up to you what you want to show them. Do you have a beautiful riding arena? Wide pastures and well-kept stables? Why not show them? The photos will help them get a much better picture about you as well as about the way you do business.
- Add a link to your website in your presentation. EquiGaia offers you a link exchange. In this way, you enable users to obtain detailed information about your business. And that is not all there is. By adding the link, you will substantially increase your website's traffic.