Good ads sell, bad don't!
International equine classified sites have become extremely popular with both sellers and buyers. They enable users a quick and accurate insight of horse for sale on the market. Imagine just for a brief moment how it was 10 or 15 years ago, when it took so much of your time to examine the offer and all you found was little information about an individual horse. Nowadays, lots of people cannot imagine their everyday life without Facebook and similar social networks, online shops, portals etc. and that is how internet became the leading mechanism in terms of selling and buying horses. However, a horse cannot be bought by means of an online shop and this is where your EquiGaia - the world of horses, comes in handy - offering sellers the possibility to represent their horse in greater detail and on a level of higher quality and therefore making it easier for the potential buyer to find the exact horse he/she has been looking for.
Despite all the advantages of equine classified sites, every ad will not sell! Therefore EquiGaia offers you some tips that will make your ad attractive, trustworthy and professional:
- List the full name of your horse and the identification number, which enables the buyer to inquire about the horse at breeding organisations.
- State the correct breed to make it easier for the buyer searching for a particular breed to find it.
- To some buyers, the pedigree of a horse is important. Therefore, bear in mind to offer a complete insight into the history of the horse. EquiGaia offers you a unique chance to attach a scanned pedigree to your ad, so your buyer will see that you are trustworthy and see how precise your sales offer is.
- Do not hesitate and show all the results of your horse at various competitions! Attach scanned competitions results and do your best to present your horse
- Every buyer wants to buy a healthy horse that will be used for several years. Make your buyer aware that your horse is healthy and strong. You can do that by attaching veterinary and x-ray scans. This is not only a very professional manner of selling your horse, it also makes your buyer become aware of the fact that your horse was taken good care of.
- The description of your horse is the most important part of your ad. Bear in mind that fluent language without any grammar mistakes will make the buyer feel that you are an orderly person. Provide a brief description of your horse's history, describe the most suitable buyer profile and the characteristics of your horse. Describe all the grandiousity of your horse but do not forget that fairness remains the key.
- A high-quality and professional photo is of key importance in an ad. The description has to attract the buyer and the photo provides further proof to the written description. Provide photos taken from various angles, maybe also under the saddle. If the horse you are selling is a breeding horse, it is recommended that you also add a photo of the horses' descendants.
- In case you are selling more than just one horse at a time, bear in mind that each horse needs a separate ad. If there are more horses for sale in one ad, the buyer will not gain a clear image about the horse he/she is interested in. Your horses will consequently sell less successfully. You are welcome to submit a presentation of your horses, breeding and services as the buyer wants to have clear picture of the seller before he/she contacts the seller.
- And we saved the best for last. We are positive that many of you have your own websites that you could share with the world of horses. EquiGaia offers you a unique opportunity to post the link to your website, and at the same time, EquiGaia is also interested in appearing on your website.
EquiGaia has a clear objective; to become a user-friendly equine classified site, one of the leading media in terms of selling horses worldwide. We can only achieve this with your cooperation in such a way that you post high-quality, transparent and attractive ads. Imagine that you are a part of a huge story, a story about the world of horses, a story about EquiGaia.